
Our Prosperity Team
The Prosperity Team is a dedicated group of community-rooted professionals focused on advancing opportunity, economic resilience, and long-term success across California’s rural regions. With deep lived experience and professional expertise in areas such as small business development, youth leadership, digital access, and grassroots organizing, our team collaborates closely with local residents, entrepreneurs, and community-based organizations.
Program Manager
Jennifer Khy


Photo updates coming soon, this section will include a brief biography to highlight Jennifer's unique contributions to the RPC Prosperity Team.
Program Manager
Rolland Chhit


Photo updates coming soon, this section will include a brief biography to highlight Rolland's unique contributions to the RPC Prosperity Team.
Program Manager
Samantha Suarez


Photo updates coming soon, this section will include a brief biography to highlight Samantha's unique contributions to the RPC Prosperity Team.

30 years of
COMBINED EXPERIENCE
Advancing the socioeconomic and environmental
well-being of rural communities
Our Mission
The Rural Prosperity Center (RPC) mission is to advance the socioeconomic and environmental well-being of rural communities.
RPC is dedicated to enhancing rural communities by addressing critical issues such as housing shortages, digital literacy, and education. Through strategic partnerships, RPC implements holistic strategies for sustainable growth and prosperity.
Community Impact
By fostering digital literacy, education, and small business development, RPC aims to create a resilient and thriving rural environment.
Strategic Partnerships
Through place-based transformation initiatives and innovative agtech strategies, RPC leads the way in transforming rural landscapes and economies.
Empowering Communities
RPC's focus on environmental justice, education, and food hubs ensures a comprehensive approach to rural development.

IN THE COMMUNITY...
The Rural Prosperity Center (RPC) stands at the forefront of rural community advancement, committed to enhancing socioeconomic and environmental well-being across the heartlands. Through robust capacity-building, technical assistance and strategic partnerships, RPC addresses critical issues such as housing shortages, digital literacy and broadband gaps, small business development, environmental justice, place-based transformation, education and is at the forefront of food hubs and agtech strategies. Embracing an entrepreneurial spirit, RPC implements holistic strategies that pave the way for upward mobility, changing the narrative on poverty and mobility in rural areas. By creating access to quality jobs and providing empowering support, RPC catalyzes sustainable growth and prosperity, ensuring rural communities thrive with resilience and opportunity at their core.

Ismael "Ish" Herrera
Co-Founder / Co-Executive Director
Ismael Diaz Herrera (Ish)
Co-Founder / Co-Executive Director
Ismael Diaz Herrera (Ish) brings a wealth of leadership experience and a robust track record of success in community and economic development across various roles. Currently serving as Co-Founder and Co-Executive Director of the Rural Prosperity Center, Ismael oversees all aspects of organizational governance, financial management, and program delivery. He is instrumental in driving strategic initiatives, including the establishment of partnerships for joint fund development and program implementation, and has been pivotal in enhancing rural communities' socioeconomic and environmental well-being through innovative approaches.


Prior to his current role, Ismael held key positions at California Forward, notably as Executive Director of the CA Stewardship Network (CSN) since July 2021 and Interim Executive Director of California Forward. During his tenure, he has provided visionary leadership in managing CSN's operations, facilitating executive committee meetings, and helped in the development of the $600M Community Economic Resilience Fund (CERF), now CA Jobs First. His efforts included expanding CSN's membership and establishing peer learning forums to bolster inclusive economic development strategies statewide. Ismael's strategic acumen also supported the CA Governor's Office in conducting a comprehensive listening tour to prioritize regional infrastructure investments, underscoring his commitment to effective collective action and community empowerment.
Before joining California Forward, Ismael held progressive roles at California State University, Fresno, where he served as Executive Director of the Office of Community and Economic Development and played a pivotal role as Executive Director. His leadership was instrumental in managing organizational budgets, fostering strategic partnerships, and overseeing programmatic activities that advanced regional economic development initiatives. Ismael's tenure at the San Joaquin Valley Rural Development Center and his role as Program Director equipped him with a deep understanding of community needs and the ability to implement impactful projects that fostered economic growth and sustainability in underserved areas.

Eduardo González
Co-Founder / Co-Executive Director

Eduardo González
Co-Founder / Co-Executive Director
Eduardo González's career trajectory underscores his exceptional leadership, strategic acumen, and unwavering dedication to fostering sustainable community development. His multifaceted roles have not only shaped policies and programs but also galvanized collaborative efforts that have significantly benefited disadvantaged communities throughout the San Joaquin Valley and beyond.

In his current role as Co-Founder and Co-Executive Director of the Rural Prosperity Center (RPC), Eduardo continues to leverage his extensive experience in economic and community development. Previously, as Executive Director at the Office of Community and Economic Development at California State University, Fresno, he directed the implementation of statewide comprehensive economic strategies, underscoring his adept management of significant human, financial, and physical resources. Eduardo's leadership extends beyond administrative duties; he frequently influences strategic business decisions made by senior leadership, reflecting his ability to navigate with a high degree of autonomy and impact.
Eduardo has demonstrated a profound capacity for leadership and strategic direction throughout his tenure, notably as Director of the Small Business Development Center (SBDC) and Small Business University. In this role, Eduardo assumed significant responsibility for formulating and administering policies and programs aimed at providing technical assistance to disadvantaged entrepreneurs and rural communities. In 2022, he pioneered the establishment of Central Valley Women's Entrepreneur Center (WBC) and in 2023 the establishment of Rural Development Centers, a nonprofit organization which became a cornerstone for community-based economic development strategies, facilitating crucial resources, services, and funding to support local initiatives. Eduardo's efforts were instrumental in fostering collaborations with federal, state, regional, and local partners, enhancing the center's impact in addressing the unique challenges faced by these communities. Furthermore, he spearheaded alongside Ismael Herrera the creation of the San Joaquin Valley Regional Broadband Consortium and recently “Digital Navigators”, focusing on digital inclusion, broadband infrastructure, adoption, and digital literacy, a testament to his proactive approach in advancing digital equity.
Throughout his career spanning over two decades, Eduardo's commitment to social equity and community empowerment has been exemplary. His leadership roles, including Technology Director at Save the Children and Executive Director of Youth Centers of America (YCA), showcased his visionary approach in developing impactful programming and initiatives. Eduardo's expertise in grant writing and nonprofit development and management has been pivotal in advancing adult education, environmental, Agtech, financial literacy, leadership development, and prevention projects in underserved rural communities, earning him national recognition for his contributions to social justice and transformative change.
Guided by local knowledge and a shared commitment to place-based impact, we co-design and implement programs that uplift rural voices, support generational prosperity, and strengthen the social and economic fabric of historically underserved communities in Southern California, the Central Valley, Central Coast, and Northern California.
Program Manager
Trista Carter

Photo updates coming soon, this section will include a brief biography to highlight Trista's unique contributions to the RPC Prosperity Team.
Program Manager
Karen Sarabia

Photo updates coming soon, this section will include a brief biography to highlight Karen's unique contributions to the RPC Prosperity Team.
Program Manager
TBD

Photo updates coming soon, this section will include a brief biography to highlight The new team members unique contributions to the RPC Prosperity Team.
Driving Change
RPC's impact is felt across rural communities through job creation, skills development, and environmental initiatives. By providing access to quality jobs and support, we catalyze sustainable growth and prosperity, ensuring resilience and opportunity in rural areas.